On June 9, GDF SUEZ launches a new corporate advertising campaign in France. "ETRE UTILE AUX HOMMES" is the first campaign to highlight the Group's new positioning.
This new positioning: "BY PEOPLE FOR PEOPLE" will focus on this challenge through language that reflects the connection between GDF SUEZ's business and values. "BY PEOPLE FOR PEOPLE" also demonstrates the commitment by each and every employee in the group to serve their customers. Although GDF SUEZ has become a world leader, the company wants to show that is has roots in the community, and that it can benefit the people living in the places where it does business in a tangible way.
"BY PEOPLE FOR PEOPLE" is both a statement and the basis for a program. In order to fully reflect GDF SUEZ's values and achieve its goals, the French campaign will be built around a dedicated website that will focus on the following:
- Communication through facts: films illustrating the group's businesses and its social commitments.
- A system of sharing: using this site, everyone will be able to share the stories they find most useful with their contacts thus communicating GDF SUEZ's new positioning and making it their own.
"BY PEOPLE FOR PEOPLE" means putting the human element at the centre of everyone's daily objectives: Delivering the essentials of everyday life, adapted to the needs of people - that is what everyone working for GDF SUEZ aspires to.
