The new brand architecture in France
The Group’s brand changeover considerably simplifies the process: two new brands are wholly devoted to energy offers for individuals, professionals, businesses and local authorities, but all the other brands will not disappear as a result: GDF SUEZ Global Energy, GDF SUEZ Home Performance, Ecometering, Expertgaz and GDF SUEZ Cegibat will continue to serve their customers. The new brand architecture that the Energy France entity will use is set out below:
Two flagship brands devoted to energy offers for individuals, professionals, businesses and local authorities
GDF SUEZ Dolcevita
- Creation: June 3, 2012
- Taking over from “Gaz de France DolceVita”
- Customer portfolio (end of 2011): 9.4 million for natural gas and 1,134,000 for electricity
- Promise: “GDF SUEZ DolceVita stands for energy professionals and experts who make wellbeing at home accessible in a flexible and interactive way” – wellbeing that combines: keeping energy bills under control, safety, energy performance and protection of the environment“.
- Offers: energy (natural gas and electricity) and related services.
- 13 internal customer relations centers, two internal subsidiaries, Calliance and N’Allo Franc, and 11 outside Customer Relations Centers, which will directly handle customer relations for activities carried out under the GDF SUEZ DolceVita brand name.
GDF SUEZ Energies France
- Creation: June 3, 2012
- Taking over from “Gaz de France Provalys” and “Energies Communes GDF SUEZ”
- Customer portfolio (end of 2011): 300,000 professionals and 58,000 business and local authority customers.
- Promise made to professionals: “GDF SUEZ Energies France are professionals at your service, who know you and – in the context of a simple, flexible relationship – help you keep your energy bills under control by offering you the support of a global energy company“.
- Promise made to companies and local authorities: “GDF SUEZ Energies France stands for specialized contacts who are energy experts, know you well and are committed to working with you to sustainable control your energy performance, based on the combined skills of a world energy leader“.
- Offer: energy (natural gas and electricity) and energy services, solutions for the energy performance of buildings and sustainable territorial development.
A European brand devoted to Key Accounts
GDF SUEZ Global Energy
- Creation: May 2009
- Potential market of over 600 accounts in Europe
- Offer: marketing natural gas, electricity and related services (energy optimization, risk management and deployment of on-site or renewable energy projects with large European customers).
A brand devoted to ecological domestic energy offers for individuals
GDF SUEZ Home Performance
- Creation: December 2012
- Identity: helps individuals who are planning energy renovation work, from the initial study to the deployment of custom-made energy solutions.
- A comprehensive offer for the sector concerning individual customers’ ecological domestic energy.
Subsidiaries of the GDF SUEZ Home Performance brand
Study and diagnosis
- Energy audits for existing housing and thermal studies for new ones (BBC, RT 2012): 15,000 new and current homes audited in 2011.
- Agenda France is the French leader in regulatory property diagnosis: 150,000 diagnoses carried out in 2011.
Design and installation
- Services, equipment and practical solutions for individual homes based on renewable energy and renovation.
- Solar heating for domestic hot water, photovoltaic solar power for electricity production, combined solar systems for heating and hot water, air/water heat pumps, water/water for heating and domestic hot water, and air/air for heating, insulation, geothermal energy.
- Specialist in financing eco-efficiency work in homes (in existence for over 50 years).
- 33,000 projects financed in 2011 for more than 37,000 homes.
- Loan offers at bonus rates in partnership with energy companies, industrial companies and regional authorities.
- Runs a network of 10,000 professionals in the construction industry.
- Close relationships with the professional sector.
- Signatory of the zero-rate loan charter.
- Maintenance and repair services for the heating installations of individuals, businesses and local authorities
- Network of 250 branches in France
- 1.5 million heating installations under maintenance contracts in 2011
Three expert brands supporting our commercial brands
- Subsidiary attached to the entity GDF SUEZ Energy France – Smart Energy Services
- Offer for collective housing, asset managers, local authorities and industry
- Global monitoring and management solutions for all types of fluid and energy
- 3,200 sites and 85,000 homes in operation in 2011
- Internal structure attached to GDF SUEZ Energy France – Entreprises & Collectivités
- Expertgaz technicians conduct audits and measuring campaigns (industrial processes, thermal comfort, etc.).
- They support the sales forces of GDF SUEZ Entreprises & Collectivités in setting up complex business packages (of the energy architecture type).
- Brand name used by GDF SUEZ Energy France – Clients H@bitat & Professionnels and Entreprises & Collectivités
- CEGIBAT informs and advises professionals in the construction business on the technical and regulatory aspects of natural gas solutions, energy efficiency and the combination of natural gas with renewable energy sources.